This is a recent photo of me and my kids, the type of picture perfect motherhood we love to show…but the reality is always less so. Here’s to a site that shares the full spectrum when it comes to feeding (trigger warning: the shit filled photos are below).

Milk Drunk, definition: when a baby is so well-fed and happy that they pass out in your arms, give a tinge of a smile, and have little drops of milk dripping down their perfect little cheeks.

The idea of a milk drunk baby is a universal parenting moment; we all strive for it, take sneaky pictures when it happens, and joke about our little ‘milk drunk baby’ with friends. What I love most about the phrase is that it’s also universal in the sense that a baby can get equally milk drunk and satisfied to the point of passing out, and a parent satisfied with a sense of reassurance, whether your baby is breastfed or formula fed. Turns out, we all have the same end goal when it comes to feeding.

And that’s why the team behind bobbie created this site. To give a judgement-free digital destination where parents can find the answers to all things feeding a baby without having to scour the internet and piece together expert research (what’s the deal with sugar in formula?), comprehensive deep dive articles (ok how do you start supplementing anyway?), tactical how-to’s (like getting through TSA with bottles), and first person stories of parents who have been in the 2am trenches right where you have been. We thought, what if we all shared the realities- the challenges, late night decisions, unexpected pivots to formula, and the outcomes of those decisions- more openly? Perhaps we could help shift the culture of feeding a baby in the US would be one of confidence, not comparison.

Our goal with Milk Drunk is to normalize the feeding journey by lifting the veil on how it actually goes for most parents with ZERO agenda on what it should look like. If you breastfeed for three years, amazing. If you turn to formula on day one, amazing.

It’s about getting easy access to well-vetted information so you can make the best decision for you. Not your mom, your mother-in-law, your partner, your parenting Facebook group, your other mom friends- truly for you. I was reminded of how important it is that we stay true to this gut call recently on a grueling road trip with my 3 year old daughter, Pippa Lou, and my one year old son, Hughes. Turns out he gets carsick and we learned the hard way when a 6 hour drive to the beach turned into an 11 hour drive with many vomit filled stops. I made the decision after the third barf-fest to turn his carseat forward facing (gasp!). This goes against the recommendation of the AAP, against the advice of my husband who battled me about it, and the whole trip, mid-pandemic, was against the advice of my mom who suggested we just stay home (for the seventh month in a row).

I’m proud to tell you that he hasn’t puked in the car since we turned him forward facing. And sometimes it’s a nice reminder that as a mom, as a parent, we can and should make the decisions we feel are best for our babies. And that crossroads of should vs. gut call almost always happens first with feeding. So you do you, mom (and dad and caregiver and parent). We hope this site only builds your confidence in whatever feeding journey you dive into.

And here’s to hoping it lands you with a milk drunk baby,